Banaraswala: A Leading Banarasi Food Brand’s Expansion Journey

Banaraswala, a prominent Banarasi food brand, has secured $2 million in seed funding from Prax Impex Private Limited. This funding is intended to enhance the brand’s presence by increasing its number of outlets, introducing new menu items, and developing a franchise network throughout India.

About Banaraswala

Founded by Vibhanshu Mishra, Banaraswala operates under the slogan “Ghat Se Ghar Tak”, showcasing traditional Banarasi cuisine that features a variety of sweets, chaats, and meals. The dining experience is enriched by unique elements such as kulhads, pattal, and clay dishes.

Expansion Plans

The brand currently manages three outlets located in Delhi and has plans to extend its reach to Banswara in Rajasthan, Sarangpur in Gujarat, as well as Farrukhabad and Fatehpur in Uttar Pradesh. Additionally, Banaraswala is also available through leading food delivery services.

Future Goals

Banaraswala aims to reach a total of 50 outlets across Rajasthan, Uttar Pradesh, Delhi NCR, and various Tier 2 cities by March 2027. This ambitious expansion will encompass both company-owned and franchise locations.

Strengthening Operations

As part of its growth strategy, the company is also focused on enhancing its operational capabilities, team structure, and processes while venturing into new markets.