Shoonya, the trading and investment platform of the Finvasia Group, has named Basant Dhawan as its Chief Marketing Officer (CMO). In this role, he will spearhead the platform’s brand strategy, digital marketing initiatives, and customer acquisition efforts. Dhawan brings nearly 30 years of diverse experience across sectors such as financial services, news, sports broadcasting, OTT, and telecommunications. At Shoonya, his focus will be on broadening the platform’s appeal beyond active traders to first-time investors, with an emphasis on digital campaigns and customer education being pivotal components.
Prior to joining Shoonya, Dhawan held the position of Chief Operating Officer at Polymaxx Adhesives. He has also worked as the Group Chief Marketing Officer at Capri Global Capital, where he managed brand marketing, strategic communications, and digital and social media for its lending and sports sectors. Dhawan’s experience includes serving as CEO of English and Business News at Network18, where he supervised CNN-News18, CNBC-TV18, CNBC Awaaz, and CNBC Bazaar.
At Disney Star, he took on the role of Senior Vice President and Head of Emerging Sports, where he contributed to the launch and development of significant leagues such as the Pro Kabaddi League, Indian Super League, and Premier Badminton League. Previously, he served as General Manager for Media and Digital at Vodafone India.
Shoonya aims to utilise his extensive experience to broaden its customer base and enhance its marketing initiatives. Additionally, the company has launched Upside, a market education platform that provides expert-led courses for both traders and investors.
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