BazaarNow Secures Rs 72.3 Crore in Series A Funding

BazaarNow, a quick commerce startup, aims to raise Rs 72.3 crore (approximately $7.8 million) in its Series A funding round, spearheaded by Peak XV Partners. This round also sees contributions from existing investors like Whiteboard Capital and Antler. According to regulatory filings with the Registrar of Companies (RoC), the board of BazaarNow has sanctioned the issuance of 8,123 CCPS at a price of Rs 88,851.94 each to achieve this total funding amount.

Funding Breakdown

Peak XV Partners is expected to lead this funding round with a significant investment of Rs 53.92 crore. Meanwhile, existing stakeholders Whiteboard Capital and Antler will add Rs 7.2 crore and Rs 7 crore, respectively. Additional funds will be amassed from Nirman Ventures and a selection of angel investors, including Vidit Aatrey, founder and CEO of Meesho.

Company Valuation and Utilisation of Funds

Startup Superb estimates that BazaarNow’s valuation could rise to approximately Rs 270 crore post-money from its initial valuation of nearly Rs 40 crore during its seed funding round. The funds raised will primarily address working capital needs and other corporate objectives.

Previous Funding and Company Background

In December 2025, the company had successfully secured Rs 7.82 crore during its seed funding, which was led by Antler and Whiteboard Capital. Launched in January 2026, BazaarNow operates out of Bengaluru and was established by ex-Zepto executives Priyanshu Jain, Arjun Harish, and Tarithnay Mandal. The startup specialises in delivering groceries, daily necessities, and premium products within a swift sub-10-minute timeframe, facilitated through its network of dark stores. Currently, its services are available in select regions of Bengaluru.

Market Competition

BazaarNow is entering a competitive quick commerce landscape in India, which is predominantly led by established players such as Blinkit, Swiggy Instamart, and Zepto. Additionally, newer competitors like Flipkart Minutes and Amazon Now are also making aggressive strides in this rapidly expanding market.