BeastLife Secures Rs 20 Crore in Pre-Series A Funding

BeastLife is making strides in the nutrition sector by raising Rs 20 crore in a pre-Series A funding round at an impressive valuation of Rs 320 crore from GVFL and Equentis. This Gurgaon-based startup had earlier attracted Rs 1.9 crore at a valuation of Rs 120 crore from Indian cricketer Rinku Singh in April of the previous year, as well as $479K through an angel investment round. The newly acquired funds are set to support the next stage of growth as BeastLife aims to enhance its operations, expand its team, and increase its footprint in both online and offline markets, as mentioned in a recent press release.

About BeastLife

Established in 2024 by Gaurav Taneja and Raj Vikram Gupta, BeastLife is an innovative Indian fitness brand dedicated to making top-quality sports nutrition available to a diverse audience. The company operates primarily via a digital-first platform, providing an array of products such as protein supplements, creatine, mass gainers, and multivitamins, which cater to fitness enthusiasts, athletes, and health-conscious individuals.

Sales and Distribution Strategy

BeastLife distributes its offerings through its own website and major e-commerce platforms, ensuring quick access and availability for consumers. The company reported earnings of Rs 36 crore in FY25 and forecasts revenues of around Rs 100 crore in FY26, with aspirations to reach Rs 500 crore within the next three years.

Future Expansion Plans

The startup is also considering a strategic offline expansion, commencing with specific regions and trialing various retail formats to bolster its omnichannel presence. BeastLife faces competition from several other fitness brands like MuscleBlaze, Optimum Nutrition, GNC, and The Whole Truth.