BigBasket Appoints Arpit Jaiswal as Chief Growth Officer

Tata-owned online food and grocery enterprise BigBasket has named Arpit Jaiswal as its Chief Growth Officer, reinforcing its leadership team while enhancing its focus on profitable growth and category leadership. In this capacity, Jaiswal will oversee growth initiatives related to product development, user acquisition, customer retention, and market expansion.

Jaiswal’s Role and Responsibilities

In his new role, Jaiswal will collaborate closely with various teams to improve customer engagement, enhance monetisation efficiency, and expand BigBasket’s footprint in urban areas and emerging markets. His extensive experience in growth strategy, product leadership, and business insight stems from his time at Google Pay, where he was key in executing large-scale user acquisition via partnerships and AI-driven strategies while ensuring effective operational management and P&L optimisation for Indian operations.

Insights from Jaiswal

Jaiswal stated that BigBasket has developed a robust platform in a sector that has become increasingly vital to everyday life. He expressed enthusiasm about contributing to this growth phase and collaborating with the team to boost customer value, scale operations, and enhance efficiency.

Strengthening Leadership and Data-Driven Growth

This new appointment coincides with BigBasket’s ongoing endeavours to bolster its leadership team and adopt a more data-focused growth strategy, aiming for both market expansion and long-term value creation.

BigBasket’s Extensive Offerings

BigBasket provides delivery services for over 30,000 products, which include groceries, fresh produce, fruits and vegetables, medications, and much more. The platform serves more than 60 cities, including Tier 2 and Tier 3 areas, and operates a well-established network of over 850 dark stores.