BlissClub Raises Rs 45 Crore to Enhance Women’s Activewear Offerings

BlissClub, a leading D2C brand specialising in women’s activewear, has successfully secured Rs 45 crore (approximately $5.3 million) through a combination of debt and equity financing. This funding round was led by current investor Elevation Capital, with support from Eight Roads Ventures and Alteria Capital, which provided the debt portion.

According to regulatory filings with the Registrar of Companies (RoC), BlissClub’s board has allocated 16,076 pre-Series B CCPS at an issue price of Rs 20,528 each and 1,200 non-convertible debentures issued at Rs 1,00,000 each to achieve this funding goal. The capital raised will aid in fulfilling the company’s operational needs, which include growth, expansion, and general corporate functions.

As a homegrown brand focused on women’s wellness, BlissClub offers a range of activewear, accessories, and lifestyle products. Recently, the brand ventured into the travel wear segment, expanding its offerings further. BlissClub markets its products through its official website and prominent e-commerce platforms such as Myntra, Amazon, and AJIO.

Startup Superb estimates Blissclub’s valuation at Rs 570 crore (around $67 million), maintaining the same valuation level as during its $15 million Series A funding round. Following this latest allocation, Elevation Capital has emerged as the largest external stakeholder in BlissClub, holding a 24.5% stake, while Eight Roads Ventures possesses a 15.79% share. BlissClub has raised nearly $26 million to date, factoring in the debt component.

Though BlissClub has yet to reveal its figures for FY25, the company documented a 27% increase in operating revenue, recording Rs 87 crore in FY24. However, it also faced a loss of Rs 44 crore during that time.