BRND.ME, previously known as Mensa Brands, has successfully undergone a cross-border composite merger, moving its base from Singapore to India in just 10 months. This complex transaction involved the integration of Mensa Singapore with the Indian holding entity, along with the consolidation of seven Indian group companies into one. The High Court of Singapore approved the scheme, which received endorsement from the National Company Law Tribunal (NCLT), Chandigarh Bench, on February 20, 2026. The company mentioned that this restructuring was carried out as a composite transaction, with both offshore and onshore mergers conducted at the same time.
Currently, BRND.ME is assessing the potential of an initial public offering (IPO) within the next 12 to 18 months. The company reported revenues of approximately Rs 1,500 crore for FY25 and aims for an exit revenue run rate between Rs 1,700 crore and Rs 1,800 crore for FY26. The company has reached adjusted EBITDA profitability and has also turned its operating cash flow positive in FY26.
BRND.ME’s portfolio comprises brands like MyFitness and various wellness and lifestyle labels operating in multiple regions including India, the US, Canada, the Middle East, and Europe. The company is currently active in more than 16 international markets and is considering further expansion into Southeast Asia.
Over recent years, a number of companies, including PhonePe, Zepto, Dream11, Decentro, and Groww, have relocated their domicile to India.