House of Chikankari: Women-led Brand in Ethnic Wear Secures Rs 25 Crore

House of Chikankari, a contemporary ethnic wear brand led by women, has raised Rs 25 crore in a Series A funding round that was spearheaded by Cap Alpha Ventures, which was previously known as Client Associates Alternate Fund (CAAF). This Delhi-based startup had earlier acquired $639K from LetsVenture and other investors. It gained additional visibility by appearing on Shark Tank India Season 2 in 2023.

Use of Proceeds

The brand indicated that the funds will be allocated to broaden its product range, enhance its omnichannel presence with a move into offline retail, improve working capital efficiency, and make investments in team growth and marketing initiatives.

About House of Chikankari

Founded in 2020 by Aakriti Rawal and Poonam Rawal, House of Chikankari seeks to transform the traditional art of chikankari for today’s consumers, tailoring it for everyday use. The brand fuses traditional embroidery techniques with modern design to establish a scalable ethnic wear business.

Support for Artisans

The company provides support to over 10,000 artisans with a commitment to preserving the heritage associated with hand-embroidered chikankari. Their diverse product assortment features kurtas, kurta sets, sarees, kaftans, tops, shirts, and bottom wear.

Business Model and Growth

Operating under a direct-to-consumer model, the startup conducts its business through its official website and has successfully built a community of over 2 lakh customers. House of Chikankari reports a growth exceeding 50% in FY26 and is currently achieving an annual revenue run rate (ARR) of Rs 50 crore. It has catered to more than 2 lakh customers and has shipped orders to over 20 countries, including the United States, Australia, and the United Kingdom.

Future Aspirations

The company is aiming for significant growth over the next 24 months. A substantial portion of its revenue is generated from proprietary channels, which experience over 9 lakh monthly user sessions on its website and app.