Cleevo: Home Hygiene Startup Raises $1 Million in Seed Funding

Home hygiene startup Cleevo has successfully raised $1 million during its seed funding round, which was led by Eternal Capital. The funding round included contributions from Zeca Capital, DeVC, Utsav Somani (iSeed), Suhail Sameer (OTP Ventures), Sumit Jalan, Ajay Kumar (Action Tesa Group), Alok Mittal (Indifi), and various members of the Venture Garage Network.

Investment Utilisation

The funds will be allocated toward research and development as well as expansion into digital, B2B, and select international markets.

About Cleevo

Founded by Mayank Jain and Karan Shah, Cleevo focuses on creating concentrate-based cleaning products designed to minimise packaging waste, shipping costs, and emissions. The brand features non-toxic formulations developed in its own research and development, along with its manufacturing facility.

Product Distribution

Cleevo’s products are readily available through platforms such as Zepto, Amazon, Flipkart, and the company’s direct-to-consumer website.

Brand Philosophy

Jain has established Cleevo as a brand dedicated to low-waste formats and affordability. For instance, Cleevo’s floor cleaner concentrate is priced at Rs 350 for 5 litres, significantly cheaper compared to conventional products of similar volume, which are priced at Rs 800.