Durlabh Darshan Secures $2 Million in Funding

Durlabh Darshan, a spiritual startup, is preparing to raise $2 million in its inaugural institutional funding round, according to sources familiar with the situation. The Bhopal-based company is joining a growing array of startups within the spiritual tech industry that have successfully obtained funding in recent years.

Funding Details

As shared by an anonymous source, Prime Venture Partners is currently in discussions to lead a new funding round for Durlabh Darshan. The specifics of the deal have been finalised, paving the way for the expected investment.

Earlier in 2022, Durlabh Darshan secured Rs 7.45 crore from various individual investors, including Saurav Jindal, Deepak Garg, Gaurav Raizada, Jasvir Singh, and Nitesh Gupta. However, this funding was not reported in the media.

About Durlabh Darshan

Founded in 2024 by Prashan Kumar Mishra, Durlabh Darshan offers 3D 360° darshan journeys of prominent Hindu temples and rituals, including Kashi Vishwanath in Varanasi, Mahakaleshwar in Ujjain, and Vaishno Devi in Katra.

According to information on the company’s website, Durlabh Darshan’s journey began with a patent for an affordable XR controller designed for smartphones. The company features Durlabh Darshan Kendras, which are physical centres located in temple towns, alongside online services that provide VR headset sessions and home-viewing kits. Bookings for in-person VR shows such as the Bhasma Aarti in Ujjain start at Rs 150-250.

Market Valuation

Sources indicate that Durlabh Darshan is likely to be valued at below $10 million post-money. Startup Superb has made inquiries to both Prime Venture Partners and Durlabh Darshan for further comments.

Competition in Spiritual Tech

Durlabh Darshan competes with companies such as Temple 360, Who VR, and the Pilgrimage Tour app. Data indicates that the astro and spiritual tech sector, comprising startups like AstroTalk, Vama, Ustav App, DevDham, InstaAstro, and Melooha, has raised over $75 million collectively in the last two and a half years.

The sector has also experienced consolidation, exemplified by BrahmVeda’s acquisition of Vedvaani and Melooha’s takeover of Munitalks. There are reports suggesting that e-commerce giant Flipkart is considering entering the astrology and devotion market through a potential acquisition of InstaAstro.