FitFeast Secures Rs 5.5 Crore in Seed Funding for Protein Snacks

FitFeast, a Gurugram-based brand dedicated to protein nutrition, has successfully raised Rs 5.5 crore (approximately $642K) in a recent seed funding round. This funding was primarily led by Inflection Point Ventures (IPV) and saw participation from multiple prominent investors, including Raghav Singhal of Swasthum Wellness, Santosh Govindaraju, along with Abhishek Chopra and Aabhas Khanna from HSBC.

The newly acquired funds will be utilised to bolster FitFeast’s digital presence through direct-to-consumer (D2C) channels, marketplace platforms, and rapid commerce solutions. Additionally, there are plans to enhance leadership and marketing capabilities, improve distribution channels in metro areas and tier-I cities, as well as to introduce new product lines.

About FitFeast

Founded in 2021 by Aditya Poddar, FitFeast is a nutrition-first company that offers a range of high-protein, flavourful snacks including protein chips, Malai Kulfi protein shakes, dessert-inspired bars, and nut butters.

Business Model

The brand primarily operates on a direct-to-consumer (D2C) model, while also being accessible on platforms such as Zepto, Amazon, and Flipkart, ensuring delivery across 20,000 pin codes in India.

Notable Recognition and Growth

FitFeast has achieved considerable visibility after its feature on Shark Tank India Season 4 and claims to have sold over 10 million grams of protein to date. The brand is furthermore endorsed by cricketing legends Shane Watson and Axar Patel, who have come on board as investors and brand ambassadors.

With monthly revenues surpassing Rs 50 lakh and a remarkable fivefold growth in just four months, FitFeast is rapidly scaling its operations through flavour innovation, an enhanced digital presence, and strategic collaborations.