GoKwik, an e-commerce enablement startup, has appointed Abhinav Midha as Chief Business Officer (CBO). Earlier in July, the company brought Vargab Bakshi on board as Chief Growth Officer to spearhead its global expansion, marketing efforts, partnerships, and product-led growth initiatives. Midha will oversee business strategies, sales, and agency collaborations as GoKwik enhances its e-commerce SaaS products in India and abroad.
He joined GoKwik four years ago as Vice President of Sales, where he established the company’s market entry function and scaled revenues while ensuring profitability. Under his leadership, GoKwik’s product offering evolved from a singular checkout solution to a comprehensive commerce stack for direct-to-consumer (D2C) brands.
With nearly 20 years of expertise across retail, e-commerce, and SaaS sectors, Midha previously co-founded Shopholix, worked in merchandising and retail operations at Café Coffee Day, and led partnerships at Magicpin, collaborating with major retail and food and beverage brands.
About GoKwik’s E-commerce Offerings
GoKwik operates a commerce enablement platform tailored for D2C and e-commerce brands. The company’s focus areas include enhancing conversion rates, minimising return-to-origin (RTO) rates, improving customer communication, and boosting repeat purchase growth. GoKwik collaborates with over 15,000 brands, including Lenskart, Neeman’s, Mamaearth, Man Matters, and more, across various sectors such as fashion, beauty, electronics, wellness, and lifestyle. The firm’s reach extends to a network of over 200 million shoppers.
Funding and Growth Trajectory
To date, GoKwik has secured a total of $68 million in funding. In June, the firm raised $13 million in a growth round led by returning investor RTP Global. Additionally, in May 2022, GoKwik successfully raised $35 million during a Series B round, which was also led by Think Investments and RTP Global.