House of Chikankari Secures Funding for Expansion
House of Chikankari, an ethnic wear brand based in Delhi and led by artisans, has successfully raised Rs 4 crore in its seed funding round. This investment came from a group of angel investors and micro-VC funds, including:
- Tudip Ventures
- Peyush Bansal (Lenskart)
- Manoj Meena (Atomberg)
- Ankit Nagori (Curefoods)
- Hitesh Dhingra (The Man Company)
- Alluvium Capital
- Aurinko Partners
The funds will be allocated towards enhancing marketing strategies, expanding the team, and aiming to scale the business to a revenue target of Rs 100 crore.
Brand Overview
Founded by Aakriti Rawal and Poonam Rawal, House of Chikankari uniquely connects traditional craftsmanship with modern design elements.
Current Operations
The brand currently manages the fulfilment of approximately 15,000 products each month, generating 85% of its revenue through its direct-to-consumer (D2C) website. Additionally, House of Chikankari has established a presence on popular marketplaces such as:
- Nykaa
- Myntra
- Flipkart
- Amazon
- Ajio
There are plans to extend its reach internationally by entering platforms like Noon and Styli.
Future Projections
The company aims to generate 30% of its revenue from product lines beyond Chikankari by 2025. Over the past four years, House of Chikankari has collaborated with more than 10,000 artisans throughout India.
Media Presence and Support
Featuring on Shark Tank India Season 2, the brand has garnered backing from angel investors such as Aman Gupta of boAt Lifestyle and Peyush Bansal from Lenskart.