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HyugaLife Secures Funding to Enhance Protein and Supplement Marketplace

HyugaLife, a prominent marketplace specialising in proteins and supplements, has successfully raised Rs 100 crore (equivalent to $10.5 million) in a Series A funding round led by IvyCap Ventures, with additional support from First Bridge Fund. Previously, the company obtained $6.3 million during its seed round, attracting investment from Peak XV and Spring Marketing Capital in February 2024. Notably, it also received backing from Stride Ventures, Getvantage, and the renowned Indian cricketer KL Rahul.

Use of Funds by HyugaLife

HyugaLife, founded by Sachin Parikh, Anvi Shah, and Neehar Modi, plans to utilise the newly acquired funds to enhance its AI-driven personalisation capabilities, establish a dark store network for expedited deliveries, and expand its footprint in offline retail.

Commitment to Quality Nutrition

The platform emphasises verified and authentic nutrition offerings through its H-Tested programme, which involves direct sourcing from brands and independent lab analyses that assess nutritional value and heavy metal content across a substantial portion of its catalogue.

Product Range and Target Audience

HyugaLife showcases over 450 brands and more than 10,000 products, encompassing proteins, supplements, health foods, and wellness items. The startup caters to fitness enthusiasts, athletes, working professionals, and families throughout India.

Pratech Brands’ Financial Performance

Moreover, HyugaLife’s parent company, Pratech Brands, which also owns Neesan Ventures and Inaari—a natural healthcare brand centred on female hormones—reported a revenue of Rs 45.32 crore in FY25. This shows an increase from Rs 38.63 crore in FY24, while losses have decreased from Rs 32 crore to Rs 21.32 crore.

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