Highlights
Funding Update for JoySpoon
Mouth freshener brand JoySpoon has successfully raised Rs 56 lakhs in its current seed funding round, increasing the total funding to Rs 1.81 crore. This round was led by Dishit Nathwani, with notable participation from Prateek Toshniwal, Abhinav Jain, and Ankit Jain, who serve as CFOs at CoinDCX, PharmEasy, and other companies.
Purpose of Funding
The newly acquired funds will facilitate:
- Expansion of its manufacturing facility in Ahmedabad.
- Increased presence on key quick commerce platforms such as Zepto, Swiggy Instamart, and BigBasket in prominent metropolitan areas.
- Strengthening its marketplace visibility on major online platforms including Amazon and Flipkart.
This information was disclosed in a press release from JoySpoon.
About JoySpoon
Co-founded in 2023 by Vaishali and Yash Mehta, JoySpoon provides a distinctive range of low-sugar, supari-free, and all-natural mouth fresheners tailored to the evolving preferences of health-conscious consumers. The brand’s packaging is designed to be ideal for:
- Gift hampers.
- Wedding favours.
- Corporate gifting.
Prices for their assorted box begin at just Rs. 145.
Market Insights
Market research indicates that the Indian mouth freshener market was valued at Rs 10,000 crore in 2021 and is projected to grow to Rs 27,491 crore by 2028. The industry is experiencing a **CAGR** of 16%.
Innovative Offerings
JoySpoon is determined to transform the conventional Indian mouth fresheners, also referred to as mukhwas, by prioritising:
- Taste and quality.
- Modern packaging.
- Exclusion of artificial colours and flavours.
The company proudly claims to have introduced India’s first functionality-based mukhwas, expertly designed to address specific issues such as acidity and digestion.
Empowerment and Tradition
JoySpoon is committed to not only offering healthier choices but also crafting a brand that promotes women’s empowerment while honouring both tradition and modernity. The manufacturing facility in Ahmedabad is solely operated by women.
