Trademark Infringement: Boult Restricted from Using GoBoult

The Karnataka Commercial Court has placed restrictions on consumer electronics company Boult, preventing it from utilizing its newly adopted “GoBoult” trademark. This decision follows an ad-interim injunction in favour of DPAC Ventures LLP, which owns the trademarks GoBold, GoJolt, and Govo, according to the order reviewed by Startup Superb.

Allegations of Deceptive Similarity

DPAC Ventures LLP approached the court, claiming that Boult’s “GoBoult” was misleadingly similar to its registered brand “GoBold.” This similarity raised concerns about potential consumer confusion, leading to claims of trademark infringement and passing off. DPAC holds trademarks for GoBold, GoJolt, and Govo, all of which are protected until 2031.

Boult’s Trademark Registration

In 2023, Boult secured registration for “GoBoult,” and DPAC Ventures LLP discovered this information earlier this year. Furthermore, the complainant accused Boult of manipulating search engine results, causing queries for GoBold to prominently display GoBoult products.

Court’s Ruling

The court concurred with DPAC’s arguments, stating that substantial evidence indicated a valid case. The court noted that if Boult were allowed to continue using its mark, it could inflict significant harm. Consequently, Boult is prohibited from selling, promoting, or displaying products under the name ‘GoBoult’ or any similar designation until the subsequent hearing.

Mediation Requirement

The court denied DPAC’s request to bypass mediation and instructed the company to first engage with the District Legal Services Authority (DLSA) for mediation. DPAC is required to present a report on the mediation process before the next hearing scheduled for October 15.

Compliance by Boult

In light of the injunction, Boult seems to have initiated compliance measures; its website now redirects users to a support page, and its official Instagram account has also been removed from visibility.