Legend of Toys Raises Rs 21 Crore in Funding
Toy brand Legend of Toys has successfully secured Rs 21 crore in a pre-Series A funding round. The investment saw participation from various entities including Singularity Early Opportunities Fund, Veltis Capital, Enzia Ventures, DeVC, Atrium Angels, and Stride. The funds will be allocated towards expanding into new categories of play, enhancing consumer marketing, driving digital growth, scaling manufacturing capabilities, and exploring international markets, as stated in a recent press release.
Co-founded in 2024 by Afshaan Siddiqui and Vinay Jaisingh, Legend of Toys is dedicated to character-driven products. The brand’s collection features items such as RC Drift Cars, Off-Road RC Trucks, 1:64 tabletop RC Drift Cars, and High-Speed RC Cars, with pricing ranging from Rs 1,599 to Rs 8,799.
Government statistics reveal that India’s toy imports have dropped by 52%, while the country experienced a 239% increase in toy exports from FY2014-15 to FY2022-23. Legend of Toys aims to strengthen its foothold in the premium toy market through innovative design, compelling storytelling, outstanding performance, community interaction, and robust product support.
The company reported achieving an annual recurring revenue (ARR) of Rs 30 crore within just 18 months and is currently experiencing growth of 20% on a month-to-month basis. They also mentioned that a substantial portion of their sales through direct-to-consumer channels is yielding positive unit economics.
Recent months have witnessed continued funding activity within the toy and children-oriented startup sector. Just this past week, toy subscription service The EleFant raised $1 million in a pre-Series funding round led by Growth Sense Venture Fund. Additionally, in March 2026, toy manufacturing startup BIDSO secured Rs 63 crore in a Series A round led by Blume Ventures.
