Malaki Raises Rs 5.7 Crore in Seed Funding for Premium Beverage Expansion

Malaki, a distinguished name in the premium beverage sector, has successfully raised Rs 5.7 crore ($669K) in its seed funding round, led by Venture Catalysts. Participation also came from Maarc Ventures and the Dadachanji Family Office.

The funds will be utilised to enhance Malaki’s footprint in quick commerce and premium hospitality sectors, alongside scaling its innovative Crystal Bottle product. The brand aims to bolster its online sales channels, sustainability efforts, and its presence in key metropolitan areas such as Delhi NCR, Hyderabad, Jaipur, and Bengaluru.

Background of Malaki and Its Products

Founded in 2020 by Mohit and Ashish Bhatia, Malaki provides a range of beverages, including tonic waters, alkaline waters, sparkling waters, and ginger ales, all packaged in eco-friendly glass bottles. The brand gained significant attention after its appearance on Shark Tank India and is recognised for its unique and patented Crystal Bottle design.

Market Presence and Collaborations

Currently, Malaki’s products are available in over 500 premium HORECA outlets, boasting partnerships with esteemed brands such as Singapore Airlines, Ritz Carlton, and Hyatt in cities including Mumbai, Pune, and Goa.

Investor Outlook on Malaki

Venture Catalysts, known for supporting startups like Beardo, Pee Safe, and BharatPe, has a strong belief in Malaki’s growth potential. The Indian premium beverage market is projected to experience substantial growth, spurred by a rising consumer preference for healthier and sustainable options.