MoroMaa Raises Rs 1.5 Crore for Expansion in Moroccan Beauty Sector
MoroMaa, a beauty, lifestyle, and body care brand based in Mumbai, has successfully secured Rs 1.5 crore from Aviral Bhatnagar of AJ VC in exchange for a 9% equity stake. Founded by Soundous Moufakir, MoroMaa made its debut in June 2026 and has been actively developing what it terms M Beauty, a specialised Moroccan beauty segment within India. The brand emphasises the use of Moroccan ingredients sourced straight from Morocco, with the objective of introducing Moroccan beauty rituals to Indian consumers.
Fast Growth and Immediate Impact
The investment arrives just a few months post-launch. MoroMaa reports that two of its products were sold out within the initial two months of business operations. The newly acquired funds will be directed towards broadening its product range, enhancing distribution channels, and expanding its presence across India.
Leadership and Vision
Soundous Moufakir serves as both the solo founder and CEO of MoroMaa. She possesses a diverse background that spans finance and entertainment. The brand is dedicated to celebrating the artistry surrounding Moroccan ingredients and traditional beauty practices.
Strategic Plans with New Investment
The recent funding will empower MoroMaa to concentrate on product development, refining distribution methods, and elevating awareness about Moroccan beauty culture in India.