Nailinit: Revolutionising Nail Care with New Funding

Nail care brand Nailinit has successfully raised between Rs 2.5 and 3 crore in a pre-seed funding round. This round was co-led by Gruhas Collective Consumer Fund (GCCF) and Marsshot VC, with the involvement of various angel investors, including Razorpay co-founder Shashank Kumar, Arjit Johri, Yash Jain, Karan Jindal, Jivraj Singh Sachar, Nishank Jain, Yashvardhan Kanoi, Ashwarya Garg, Phot.AI founder Venus Dhuria, and Amishi Parasrampuria. The company plans to utilise the new funds to enhance distribution through quick commerce and D2C channels, bolster community-driven brand development, and speed up product innovations in the nail care sector, according to Nailinit’s press release.

About Nailinit

Founded by Tanishq Ambegaokar and Shubham Singhal, Nailinit aims to create a contemporary consumer brand in a segment that remains frequent yet under-represented in India. The brand focuses on the intersection of beauty, self-expression, and community, adopting a strategy that transcends mere product offerings to encompass experiences and culture-led interactions.

Brand Growth and Market Presence

Nailinit has reported early traction on various quick commerce platforms such as Zepto and Blinkit, with plans for an upcoming launch on Instamart, and it is also accessible on Amazon, thus strengthening its omnichannel presence. The brand alleviates the burden of time-consuming salon visits by employing a content-driven, community-centric approach, gaining early traction across quick commerce and D2C channels.

Strategic Plans for the Future

Nailinit intends to grow its operations thoughtfully while maintaining its investment in culture, community, and category development, setting the stage for a powerful transformation in the nail care industry.