OBSESS Raises Rs 3 Crore to Transform the Fitness Landscape

OBSESS has successfully secured around Rs 3 crore through an angel investment round, with notable contributions from Centricity co-founder Pushpendra Singh, Amit Goel, and Harshit Vij. This funding is set to fortify partnerships, enhance the ecosystem, and harness technology to create an interconnected fitness experience, as stated in a press announcement.

Understanding OBSESS and Its Mission

Founded in March 2026 by Tushar Sharma and Yash Kumar, OBSESS is dedicated to developing a comprehensive fitness platform that links users with gyms, sports facilities, personal trainers, dietary solutions, and fitness products. This startup, based in Noida, strives to tackle the disjointed state of India’s fitness and wellness sector, where gyms, trainers, sports venues, nutrition specialists, and fitness brands frequently operate in silos.

Connecting Fitness Through Technology

OBSESS presents a technology-integrated marketplace that unites sports locations, fitness centres, coaches, nutrition and wellness brands, along with associated services. The OBSESS Play Partner platform allows users to find and reserve sports venues, while also providing incentives through features like Obsess Coins.

Innovative Solutions for Gym Operators and Events

Additionally, the OBSESS Gym Partner platform delivers digital and operational resources for fitness centre operators. Meanwhile, its OBSESS Event Partner platform facilitates ticketing, registration, and management solutions for various sports events, including marathons and cycling races.