Lab-Grown Diamond Jewellery Brand ONYA Raises Rs 5.5 Crore in Funding

Lab-grown diamond jewellery brand ONYA has successfully secured Rs 5.5 crore in a pre-seed funding round, led by Zeropearl VC. Participation also included several angel investors such as MyGate founders Vijay Arishetty, Abhishek Kumar, Shreyans Daga, Rohit Jindal, Amal Mishra, and Alkendra Pratap Singh. This fresh influx of capital is intended to boost ONYA’s offline retail growth across major cities in India, as stated in a recent press announcement.

About ONYA and Its Vision

Founded in 2024 by Himani Yadav and Gaurav Choudhary, ONYA is a retailer that specializes in lab-grown diamond jewellery. The brand’s mission is to provide sustainable, high-quality diamond jewellery while promoting a sense of everyday elegance through its modern designs. Emphasizing lab-grown diamonds, ONYA offers customization options and a resource centre for knowledge, positioning itself as a contemporary, conscious luxury brand.

Commitment to Redefining Value

As per the Bengaluru-based startup, ONYA is dedicated to transforming the perception of fine jewellery by delivering enhanced brilliance at around 20% of the cost of traditional natural diamonds. This commitment is supported by their Lifetime Exchange and Buyback assurance.

Himani Yadav, co-founder of ONYA, shared that the brand’s inception was rooted not in a business concept but rather in a personal experience. She recalled that her engagement ring was made from a lab-grown diamond long before the trend became widely accepted, highlighting the challenges many individuals face regarding the affordability of meaningful jewellery.

Growth and Future Plans

In just 11 months, ONYA has reportedly expanded to four profitable high-street locations in Bengaluru and has reached a monthly revenue run rate of Rs 2 crore. The brand aims to broaden its product offerings, establish additional customer-centric experience stores, and strengthen its relationship with India’s increasingly aware luxury consumer base.