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Outzidr Secures Rs 27 Crore in Pre-Series A Funding to Expand Fashion Brand for Gen Z Women

Outzidr, a fashion label tailored for Generation Z women, has successfully raised Rs 27 crore (approximately $3.1 million) in a pre-Series A funding round. This investment was led by RTP Global, with the involvement of existing investor Stellaris Venture Partners.

The Bengaluru-based company had previously garnered Rs 30 crore (around $3.5 million) during its seed funding round, which was also spearheaded by Stellaris Venture Partners alongside a group of strategic angel investors.

The funds acquired will support the upcoming phase of growth, which includes launching its first exclusive offline store by March 2026 and expanding its design, operations, and technology teams, according to Outzidr’s press release.

About Outzidr

Founded in 2024 by Nirmal Jain, Mani Kant Mani, and Justin Mario, Outzidr operates as a digital-first fashion brand that provides trendy western attire for Indian women aged 18 to 28. The brand caters to the modern woman for various occasions, including brunches, date nights, music events, college fests, airport trips, and spontaneous weekend escapes.

Innovative Business Model

Outzidr utilises a test and scale model, allowing the brand to pilot small batches and focus on its bestsellers. According to the company, it introduces up to 2,000 new styles each month—equating to about 500 styles per week—via its own D2C platform as well as prominent marketplaces like Ajio, Myntra, and Nykaa Fashion.

Mission and Vision

“Outzidr exemplifies the vibrancy of a new generation—quick, innovative, and unafraid,” mentioned Nirmal Jain, Co-founder and CEO of Outzidr. “The brand is committed to listening, learning, and adjusting in real-time. This funding is a powerful endorsement of our mission to become the go-to fashion option for Gen Z women, as well as a testament to the remarkable team and prospect we are building.”

Market Insights

Market analysis shows that India’s fast fashion sector is currently valued at around $10 billion and is expected to soar past $50 billion by FY 31, with a projected compound annual growth rate (CAGR) of approximately 30%.

In just five months, Outzidr claims to have amassed over 100,000 customers, achieved a retention rate of 1.5 times, and rolled out more than 8,000 styles on its platform. The brand primarily competes with notable players in the industry such as NEWME, Zudio, and Style Union.

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