Pehle Jaisa: Transforming Waste into Opportunity

Pehle Jaisa, a startup focused on transforming waste into valuable resources, has successfully secured $300K in a pre-Series A funding round led by Pantnagar Capital and Climate Angels. The Gurugram-based enterprise had earlier raised $169K during its seed funding phase.

Funding Objectives

The funds will be directed towards scaling Pehle Jaisa’s decentralized rural waste management model throughout villages in India, as announced in a recent press release.

About Pehle Jaisa

Founded in 2022 by Pankaj Pandey and Ehtesham Farooqui, Pehle Jaisa is dedicated to supplying organic fertilizers to the agricultural sector. The company’s primary focus is on decentralising organic fertilizer production by partnering with waste centres. Pehle Jaisa aims to deliver high-quality organic fertilizers at competitive prices by reducing the “first mile” costs associated with manufacturing.

Vision for a Sustainable Future

Pehle Jaisa envisions a future where every village in India becomes self-sufficient by generating its own gas, electricity, and fertilizers. Their goal is to facilitate local production, fostering a truly circular rural economy that promotes sustainability and long-term prosperity at the grassroots level.

Product Offerings

The company currently offers soil conditioners and bio-stimulants, with an extensive pipeline of customised organic-based fertilizers, designed to meet specific crop types and regional soil conditions.

Growth and Revenue

In just eight months since its launch, Pehle Jaisa reports having sold over 500 MT of fertilizers in FY24, highlighting the increasing demand for sustainable agricultural solutions. The company further expanded in FY25, achieving revenues exceeding Rs 2.5 crore through the sale of more than 1,500 MT of value-added fertilizers. The startup has ambitious plans, aiming to surpass Rs 100 crore in revenue in the upcoming years.