PulsePro: A Comprehensive Fintech Platform for Market Insights

PulsePro is a cutting-edge enterprise intelligence platform launched by PhonePe, designed to deliver businesses market insights based on aggregated and anonymised transaction data from its extensive payments network. PulsePro empowers companies to examine consumer spending behaviours, evaluate category performance, and understand local market dynamics, facilitating informed decisions regarding expansion strategies, distribution planning, site selection, and category growth.

Near Real-Time Insights for Informed Business Decisions

According to PhonePe, this platform provides near real-time insights extracted from transaction data, effectively addressing the limitations typically associated with traditional survey-based market research. PhonePe has also revealed a series of hyperlocal consumer insights generated through PulsePro. Chakan, located in Pune, has emerged as the area with the highest number of OTT users in India, while Maharashtra ranks first in pet-related spending. In Arunachal Pradesh, the Kurung Kumey district reported lifestyle expenditures nearly three times higher than the state average. Additionally, Jabalpur has been identified as the primary district for healthcare spending in Madhya Pradesh, and Marathahalli in Bengaluru recorded the highest volume of late-night orders nationwide.

Leveraging a Vast Payments Ecosystem

Built upon PhonePe’s extensive payments ecosystem, PulsePro encompasses over 700 million registered users and more than 50 million merchants, covering 99% of India’s postal codes. This tool expands on PhonePe Pulse, the company’s public data platform that was launched in 2021, aimed at entrepreneurs, researchers, developers, policymakers, and students.

Free and Paid Offerings

While PhonePe Pulse remains freely accessible, PulsePro is geared towards enterprises, offering advanced functionalities for market intelligence. The platform encompasses over 200 store categories and more than 100 market signals, allowing businesses to scrutinise spending behaviours, identify opportunities for growth, and assess shifts in consumer habits. PulsePro additionally provides insights at both district and postal code levels, aiding in distribution strategies, urban expansion, prioritisation of rural markets, and site selection. It also monitors digital commerce indicators, including quick commerce uptake at hyperlocal levels.

Meeting the Demand for Enhanced Market Intelligence

Addressing modern business requirements, Karthik Raghupathy, Head of Strategy at PhonePe, noted that businesses today are seeking not just more data but better intelligence. Since the launch of PhonePe Pulse in 2021, the demand from organisations for deeper market insights to inform their expansion and strategic planning has risen. PulsePro is PhonePe’s solution to meet this growing need, ensuring enterprise insights are generated while safeguarding user privacy through aggregated and anonymised transaction trends.