QB MEN: Innovative Menswear Brand from Jaipur Secures Pre-Seed Funding
QB MEN, a rising menswear brand located in Jaipur, has successfully obtained pre-seed funding in a round spearheaded by BeyondSeed. The round also saw contributions from Rajkot Ventures and Prajay Advisors. This newly acquired funding will primarily focus on enhancing brand visibility, creating engaging content, improving customer experiences, marketing for customer retention, fostering community interactions, and expanding distribution channels.
About QB MEN and Its Unique Offerings
Founded by Yash Bothra, QB MEN is dedicated to providing printed menswear, including shirts, kurtas, co-ord sets, and jackets. The brand seamlessly merges traditional Indian prints with modern silhouettes, positioning itself within the accessible premium market.
Production and Demand-Led Strategy
Implementing a demand-driven production approach, QB MEN releases designs in small batches, scaling production based on consumer feedback. The brand has reported an impressive repeat purchase rate of 23.8% and is aiming for a remarkable 100% growth year-on-year in the upcoming year.
Expansion Plans and Product Portfolio
In addition to its current offerings, QB MEN intends to broaden its product line to include chinos, trousers, as well as children’s and boys’ clothing. The brand markets its products through its official website, several online platforms such as Myntra and Jaypore, and selected physical retail locations.