Not Just Business is focused on exploring the intricacies of the startup journey in India. Over 15 years have passed since the initiation of tracking and covering startups, with the last nine years dedicated to Startup Superb. The motivation behind founding Startup Superb was a strong belief that the startup scene in India required tangible reporting rather than relying on hype or just intent, which is often prevalent. This led to a significant emphasis on narratives supported by data, whether it’s analysing businesses, understanding growth metrics, or discussing the funding stories and decisions influencing India’s startup landscape.
With fifteen years of experience, Not Just Business incorporates insights gained from numerous conversations with hundreds, if not thousands, of founders that the team has engaged with. As video content complements textual reporting through Not Just Business, this initiative transcends mere mediums, expanding the discussion beyond numbers and routine business topics. The notion that people are pivotal is not merely a cliché in India; it is fundamental. It has been observed that companies often flourish or falter not solely based on strategy or funding but significantly due to how founders navigate success, growth, and acquiring funds. Factors such as innovative ideas, the capability to expand, leadership choices, team dynamics, and transformative innovations have consequential impacts on operational processes.
The Non-linear Founder Journey
For many founders, the road is seldom straightforward. It is frequently characterized by a steep learning curve in a landscape that allows little margin for mistakes, requiring intense focus for survival, let alone attainment of success. Presently, challenges continue as many companies face difficulties during the scaling phase, primarily because founders take time to adjust to a reality where their teams expand significantly, sometimes 3X or 5X. Founders who excel in the early chaotic stages often struggle to transition into structured systems and consolidation.
In contrast to common perceptions, the founder’s expedition is seldom described as exhilarating or exciting. It is rather complex, demanding, and deeply personal.
Introducing Not Just Business Podcast
Not Just Business, the latest podcast initiative from Startup Superb, aims to shed light on this journey. Moving beyond financial statements, exclusive news, and key scoops, the podcast seeks to uncover deeper layers. While the essential business fundamentals are kept at the core, it ventures further: into personal narratives, early challenges, belief frameworks, setbacks, and pivotal moments that shaped companies well before they ever made headlines. The first episode of Not Just Business is now available.
This initiative signifies a natural progression for Startup Superb. While maintaining the sharp reporting that has become synonymous with the brand, the podcast fosters an environment for reflection and in-depth discussion, something that fast-paced news cycles often overlook.
In a landscape preoccupied with valuation and scaling, Not Just Business represents Startup Superb’s effort to take a moment to listen and comprehend the journeys that define the companies steering India’s startup narrative.
