Rigi Secures Capital from Google International
Creator economy startup Rigi has successfully raised Rs 10 crore from Google International through the issuance of preference shares, as detailed in regulatory documents obtained by Startup Superb. The company’s board has sanctioned the distribution of 1,543 preference shares priced at Rs 61,796 each, enabling it to secure this fresh funding. This transaction establishes Rigi’s value at a post-money valuation of approximately Rs 670 crore. The investment signifies Google’s entry into Rigi’s ownership structure, coinciding with the startup’s aspirations to expand its influence in the digital content and entertainment sectors. After this investment, Google possesses a 1.43% stake in Rigi.
About Rigi’s Origins
Founded in 2021 by Swapnil Saurav and Ananya Singhal, Rigi began by assisting content creators, influencers, and celebrities in transforming their online followings into revenue streams. The platform enables creators to establish paid communities on services like WhatsApp and Telegram, manage subscriptions, and market digital products such as online courses, webinars, workshops, and one-on-one mentorship sessions.
Rigi’s Business Model
Rigi adopted a platform-oriented business strategy, generating income through fees on transactions conducted via its services. The aim was to empower creators to forge direct connections with their followers, providing them with tools to monetise their communities beyond traditional brand partnerships and advertising.
Expansion into Digital Entertainment
Since its inception, Rigi has broadened its scope into the realm of digital entertainment with Rigi TV, a platform dedicated to short-form video content featuring original shows and micro-dramas. This service allows users to engage with compact entertainment pieces and profits through advertisements and in-app purchases.
Previous Funding Activities
Earlier, Rigi secured approximately Rs 100 crore in a funding exercise led by Elevation Capital in January 2023. Notable existing investors, including Accel, Stellaris Venture Partners, and Sequoia Capital, also participated in this round.
Financial Performance
The company has yet to submit its financial results for FY26. However, for the fiscal year ending March 2025, Rigi disclosed revenue amounting to Rs 19.92 crore accompanied by a net loss of Rs 20.5 crore.