Skin Longevity Brand LNGVTY Raises Rs 5 Crore in Seed Funding

Skin longevity beauty brand LNGVTY has successfully secured Rs 5 crore in a seed funding round that was led by Rukam Capital. This new capital will be allocated to enhance its direct-to-consumer (D2C) marketing strategies and customer acquisition initiatives, broaden its product offerings, invest in research and development, and assemble a team that fuels growth across India, according to a recent press release.

About LNGVTY and Its Innovative Products

Founded by Nishit Ratthe, LNGVTY is dedicated to the concept of skin longevity. The brand’s inaugural product, the Skin Longevity System 5, is formulated to support five biological pathways essential for skin renewal through a structured 75-day regimen. The company claims that this product has passed independent testing to validate its effectiveness.

Market Potential and Growth Opportunities

Research indicates that India’s skincare market is currently estimated at over $9 billion in 2025, with projections suggesting it could nearly double to approximately $18.4 billion by 2034. The Mumbai-based brand asserts that its Skin Longevity System 5 focuses on five biological pathways related to skin renewal, repair, and resilience.

Product Offerings

The brand’s current offerings comprise three serums that address various skin concerns, including acne and blemish control, dark spots and pore minimisation, and deep hydration and radiance. These products are developed from a unified formulation and have been substantiated through independent third-party assessments conducted over the 75-day application timeline.

Focus on Evidence-Based Skincare

LNGVTY observes a rising demand for validated skincare solutions that prioritise long-term skin health, positioning skin longevity as a burgeoning niche within the beauty and personal care sectors.