Rusk Media Secures Rs 100 Crore in Funding for Expansion

Rusk Media, a digital entertainment startup, has successfully raised Rs 100 crore ($10.6 million) in a Pre Series C funding round, with Nazara Technologies leading the investment. This funding round also included contributions from Info Edge Ventures, IvyCap Ventures, and a consortium led by Audacity VC.

In October last year, Rusk Media had raised Rs 103 crore ($12 million) during its Series B funding round, which was spearheaded by IvyCap Ventures and other investors. With the newest capital injection, the total funds raised by the company have now reached approximately $32 million.

Utilisation of Capital for Growth

The newly acquired funds will be utilised to enhance Rusk Media’s content portfolio, scale its owned platform Alright! TV, and introduce new sports and audio-first content formats specifically targeting Gen Z and Gen Alpha audiences.

Company Background and Future Plans

Founded in 2019 by Mayank Yadav, Rusk Media is focused on creating and distributing mobile-first content across various social media platforms, OTT services, and Alright! TV. The company also aims to invest in AI-driven production capabilities. These innovative tools are designed to minimise production costs, increase content creation efficiency, and improve monetisation.

Additionally, Rusk Media intends to broaden its existing intellectual properties, including I-Popstar and Engaged, into new languages and international markets.

As part of this funding transaction, representatives from Nazara Technologies and Audacity VC will join Rusk Media’s board of directors.

Diverse Content Creation

Rusk Media produces a variety of content, including fiction, unscripted shows, animation, vertical dramas, and live entertainment formats. Its engaging content is distributed through platforms like Amazon, MX Player, Jio, Hotstar, social media channels, and its own Alright! TV.