Seekho OTT Raises Funds for Educational Growth

Seekho, a learning-focused over the top (OTT) platform, is in the process of securing an additional investment ranging from $25 to $30 million, as per insights from sources acquainted with the situation, reported Startup Superb. The Bengaluru-based startup had previously raised $8 million in December 2024.

One source mentioned, “Bessemer is currently in advanced discussions to spearhead a $25–30 million fundraising round for Seekho OTT, with existing investors including Lightspeed and Elevation joining the effort.” These investment talks are a natural progression following the company’s impressive user engagement metrics and revenue growth.

Overview of Seekho

Founded in 2020 by Rohit Choudhary, Keertay Agarwal, and Yash Banwani, Seekho is a platform designed to assist individuals in enhancing their skills and knowledge through short-term courses. It prepares users for occupations in diverse fields such as parenting, stock trading, Instagram growth, and education. The platform’s primary focus is on tier-II cities and beyond, offering content in the form of brief, episodic videos lasting between two to five minutes.

Funding History

Seekho has successfully raised a total of $11 million over two funding rounds, backed by investors such as Lightspeed, Elevation, PointOne Capital, Sprout Investment, AngelList, Succeed, and numerous angel investors like Gaurav Munjal, Anupam Mittal, Alok Mittal, Harsh Daga, Abhinav Daga, Hemant Goteti, and Zishaan Hayath.

Financial Performance

Currently, Seekho is reported to generate an annual recurring revenue (ARR) between $45 to $50 million, with monthly revenue figures in the range of $4 to $4.5 million (equivalent to approximately Rs 35–40 crore). Another source indicated that the company’s valuation is likely to sit around $120–130 million post-money.

It is important to note that the specifics of the deal may alter at the last minute. Inquiries directed at Seekho, Bessemer, Lightspeed, and Elevation received no response prior to the publication of this article.

Growth and Market Potential

For the financial year concluding in March 2024, the five-year-old Seekho recorded a revenue of Rs 11.5 crore alongside losses totaling Rs 4.6 crore. The evident interest from investors underscores the company’s rapid growth trajectory, particularly in under-explored markets such as tier II, III, and even tier I cities. Seekho’s short video format aligns well with preferences of Gen Z audiences, who favour engaging video content over traditional reading materials. The startup seems to have achieved a strong product-market fit and is positioned to tap into a substantial market. Its expansion also reveals existing gaps in the edtech sector, which has faced challenging times recently.