So/Facet: A Rising Star in Lab-Grown Diamond Jewellery
So/Facet, an innovative lab-grown diamond jewellery brand, has successfully secured Rs 10 crore in a seed funding round spearheaded by Sauce. This funding round also attracted contributions from Mokobara co-founders, Sangeet Agrawal and Navin Parwal, along with participation from the Chona family office, Kedar Lele, and Devaiah Bopanna, co-founder of Moonshot.
The funds will be allocated towards various initiatives including brand development, design enhancement, technological advancements, recruitment, and an extensive omnichannel rollout, as stated in a recent press announcement from So/Facet.
About So/Facet
Founded this year by former Unilever executives, Aarushi Agrawal Naulakha and Abhishek Naulakha, So/Facet showcases in-house designs that feature IGI-certified lab-grown diamonds. The brand’s online launch is slated for November 2026, following the establishment of premium retail locations.
Unique Collections
So/Facet is set to debut six distinct launch collections that highlight lab-grown diamonds in various cuts and modern designs. The So/Me collection presents shapes like stars and butterflies, while So/Pop integrates diamonds with vibrant, stackable enamel charms. The So/Icon range is dedicated to sculptural jewellery creations.
Omnichannel Strategy
The company is working on developing an omnichannel strategy to merge digital and physical experiences for customers seeking jewellery discovery, purchases, and upgrades. According to their updates, a pre-launch waitlist of over 200 potential customers has already been established.
Market Trends in Lab-Grown Diamonds
In the thriving lab-grown diamond jewellery market, Aukera garnered Rs 90 crore in debt financing from Alteria Capital in July this year, after completing a $15 million equity round led by Peak XV Partners. Similarly, Limelight Lab Grown Diamonds raised Rs 275 crore in July to bolster its vertical integration and expand its manufacturing and retail capabilities.
Onya recently attracted Rs 5.5 crore in pre-seed funding led by Zeropearl VC last year, while GIVA managed to raise Rs 530 crore in June 2025 to broaden its lab-grown diamond jewellery offerings alongside its overarching jewellery business.