SuperLiving’s Funding Boost for AI-Powered Wellbeing

Lifestyle and wellbeing platform SuperLiving has successfully raised $2 million in a funding round spearheaded by Kae Capital, with contributions from All In Capital and several angel investors. Previously, the startup had achieved a funding milestone of Rs 2 crore (approximately $228K–$238K) from All In Capital in September 2025 after winning the “Elevator Pitch” competition.

The funding will be utilised to improve product features, broaden vernacular and cultural content, fortify its AI companion, and enhance distribution across Tier 2 and Tier 3 regions of India, as stated by SuperLiving in a press release.

About SuperLiving

Co-founded in 2025 by Manavdeep Singh Grover and Gurjot Kaur, SuperLiving is an AI-driven preventive lifestyle platform that offers guidance in nutrition, movement, sleep, stress, and daily habits. It provides concise courses, regional content, and a 24×7 AI companion aimed at assisting users in establishing healthy daily habits. The platform is designed for mass adoption and focuses on expanding its reach in Tier 2 and Tier 3 areas of India.

Platform Features

According to the Bengaluru-based startup, the platform integrates AI-personalised lifestyle courses, habit-forming nudges, vernacular content, and an AI companion that is available round the clock. This companion is designed to adjust to users’ routines, constraints, and cultural backgrounds. The price of courses ranges from Rs 99 to Rs 250, without any additional upsells or extreme regimens.

Target Demographic

SuperLiving’s operations encompass nutrition, fitness, mental wellbeing, and pregnancy, incorporating gamified trackers and reward systems. The platform aims to engage Indian households within the 25–55 age bracket, providing regional and culturally pertinent content specifically tailored for Tier 2 and Tier 3 cities.

User Engagement

In just 2.5 months since monetisation, SuperLiving reports that over 70% of its paying users originate from Tier 2 towns and beyond, highlighting the demand for such services outside major urban centres. By analysing user behaviour across more than 115 lifestyle parameters, the platform customises its guidance based on user engagement and activity.