Supply6 Funding Round – Nutrition Startup Raises Rs 48 Crore

Supply6, a prominent nutrition startup, has successfully secured Rs 48 crore (equivalent to $5 million) in a funding round spearheaded by Unilever Ventures, which also saw contributions from existing investor Zeropearl VC. Additionally, actor and entrepreneur Kriti Sanon participated in this funding round.

Previous Funding Achievements

In September of the previous year, Supply6 raised $1.1 million (Rs 9.1 crore) during a seed funding round led by Zeropearl VC and other investors. Prior to that, the startup had gathered Rs 10 crore in funding and received a Rs 25 lakh grant from the Karnataka government.

Utilization of Funds

The newly acquired funds will facilitate product innovation, support clinical research, accelerate supply chain expansion, enhance digital experiences, and promote growth across direct-to-consumer, marketplaces, and quick commerce channels.

About Supply6

Founded by Vaibhav Bhandari and Rahul Jacob, Supply6 offers a range of daily supplements spanning categories such as vitamins, hydration, and fibre. Its featured product, Supply6 360, integrates over 63 ingredients, including probiotics, micronutrients, and adaptogens.

Sales Channels

The startup retails its products through its official website and various platforms, including Amazon and Blinkit. According to data from the company, a considerable part of its revenue is driven by two main products, with repeat purchases significantly contributing to its growth.

Customer Base and Brand Relationships

With more than 2 lakh customers and former cricketer AB de Villiers serving as its brand ambassador, Supply6 is developing a robust repeat-purchase base, currently at 45%, while extending its reach into international preventive health markets.

Projected Revenue

The firm is currently operating at an annualised revenue run rate (ARR) of Rs 75 crore and anticipates reaching Rs 100 crore ARR in the upcoming three to four months.