Swiggy has introduced a new app called Snacc, aimed at the quick food delivery sector. This app integrates features from its private labels, Swiggy Cafe and the ten-minute food delivery service, Swiggy Bolt. Although Swiggy has not yet responded to inquiries from StartupSuperb, Snacc is currently available in pin codes close to its Bengaluru headquarters. The app operates from 7 AM to 1 AM and offers an array of breakfast items, meals, beverages, and predominantly unbranded snacks, with a few select products from Blue Tokai.
According to a reliable source, Swiggy’s Bolt, which is expected to represent 10% of all food delivery orders on Swiggy, operates independently from Snacc. Rohit Kapoor, CEO of Food Marketplace at Swiggy, previously stated to StartupSuperb, “We believe strongly in the quick delivery food trend. We want to engage with every model available, as it is still early days, and the future is uncertain. We aim to be involved in virtually every model out there.”
Significantly, Swiggy seems to be shifting away from its super-app strategy, as evidenced by the presence of similar offerings like Swiggy Bolt and Swiggy Cafe, along with other services such as Scenes (on-the-go offerings), Instamart (quick commerce division), Genie (parcel delivery), and dine-out options. Currently, the Snacc platform does not incorporate membership benefits such as Swiggy One and One BLCK, which offer priority delivery and waived delivery charges. Interestingly, the Snacc app does not impose any platform fees.
The quick food delivery market, initially sparked by Zepto Cafe, is experiencing intense competition. Recently, Zomato has begun offering 15-minute food delivery in select pin codes, following its Bistro by Blinkit initiative. This competitive landscape has also led quick commerce unicorn Zepto to launch its food delivery application under Zepto Cafe, keen to establish its presence in the food delivery sector. New-age startups like Zing and Swish, along with established players such as magicpin, Ola Dash, and BBNow, are also gaining traction in this dynamic market.
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