TABP Snacks and Beverages Secures $3 Million Funding for Expansion
TABP Snacks and Beverages has successfully raised $3 million (Rs 26 crore) in a funding round led by LC Nueva, alongside contributions from Entrust Family Office, Arun Mukherjee, and Soumya Malani. This financial injection will facilitate the company’s efforts to broaden its distribution reach across southern and eastern India, introduce new beverage formats, and increase manufacturing capabilities.
About TABP Snacks and Beverages
Established in 2018 by Prabhu Gandhikumar and Brindha Vijayakumar, TABP is dedicated to producing packaged value beverages tailored for mainstream consumers. The company focuses on transforming widely enjoyed local street drinks into accessible packaged goods aimed at lower and middle-income households.
Growth and Revenue Projections
TABP indicates that it achieved Rs 212 crore in revenue for FY24–25, a substantial increase from Rs 4 crore in FY19. The company has ambitious plans to reach Rs 800 crore in revenue within the next three years.
Market Positioning and Competition
The firm offers packaged alternatives to popular regionally consumed street beverages, striving to establish a formalised approach to unbranded consumption with predictable pricing and effective distribution. TABP faces competition from brands such as Paper Boat, Rasna, Dabur’s beverage portfolio, Coca-Cola’s value SKUs, PepsiCo’s value SKUs, and a variety of regional beverage businesses operating in the affordable mass market segment.