That Sassy Thing: A Trailblazing Women’s Sexual Wellness Brand

That Sassy Thing, a pioneering sexual wellness brand focused on women, has successfully secured Rs 6 crore in its seed funding round, led by Inflection Point Ventures (IPV). Other notable investors involved in this round include Bala Sarda from Vahdam Teas, Saurabh Munjal of Lahori Zeera, Kirti Jangra from Animall Technologies, and the Chandigarh Angels Network.

Background and Offerings of That Sassy Thing

Established in 2021 by entrepreneurs Sachee Malhotra and Himanshu Bhalla, That Sassy Thing provides an array of products designed for women’s sexual wellness. The offerings encompass full-body massagers, lubricants, intimate washes, and free online masterclasses that aim to educate users about sexual health.

Utilisation of Funds

The funds raised will facilitate the expansion of product offerings, enhance brand positioning, and broaden distribution channels. This strategic move is aimed at increasing market presence and accessibility.

Impressive Growth Metrics

The startup reports an impressive 200% growth year-on-year, having catered to over 50,000 customers across India. Customers can purchase products via the official website and from various platforms, including Blinkit, Zepto, and Swiggy Instamart, along with select cafés in the Delhi NCR region.

Market Trends in Sexual Wellness

Market analysis indicates that the Indian sexual wellness sector is projected to achieve a remarkable valuation of Rs 24,000 crore by the year 2030, reflecting a growing awareness and acceptance of sexual health and wellness products.