Unnati Agri Secures Rs 17 Crore in Debt for Growth

Unnati Agri, an integrated agri-input platform, has successfully raised Rs 17 crore through debt from Recur Club, which is an AI-driven debt platform catering to startups and SMEs. Based in Noida, the company has also garnered more than $13.24 million in equity funding from institutional investors, including NABVENTURES. The funds will be utilized to enhance seasonal working capital, facilitate inventory procurement, and boost distribution capabilities, as stated in a press release from Unnati Agri.

Unnati Agri’s Strategic Expansion Plans

Startup Superb was the first to report Unnati Agri’s acquisition of its industry rival Gramophone last November. Co-founded in 2010 by Ashok Prasad and Amit Sinha, Unnati Agri allows farmers to purchase agri-inputs and sell their produce directly to food processors and agribusinesses. This integration has led to 99% of its revenue being generated from such transactions. Furthermore, the company provides both pre- and post-harvest services, along with accessible working credit via a unified platform.

Focus on Sustainable Practices

Unnati Green is set to prioritise the acceleration of sustainable product adoption. Currently, sustainable agri-inputs represent 35-40% of sales, with the company aiming to raise this to 66% within the next two to three years. This targeted shift is driven by genuine demand from retailers and farmers within its network.

Future Aspirations and Market Listing

Looking ahead, Unnati Agri plans to raise approximately $30-35 million in equity during the second half of 2026 to further its growth objectives. The organisation also has intentions to pursue a public market listing in three to four years as it continues to strengthen its role in India’s agricultural value chain.