Tijori Finance Secures $5 Million from Zerodha

Tijori Finance has secured an investment of $5 million from Zerodha, propelling the Bengaluru-based startup to strengthen its enterprise approach while expanding its reach among institutional investors. This investment further solidifies Zerodha’s collaboration with Tijori, which already supplies stock analysis services for Zerodha’s renowned trading app, Kite.

Investment Utilisation and Growth Plans

According to Siddharth Hegde, the founder of Tijori, the newly acquired funds will be focused on creating innovative tools, enhancing server infrastructure, and increasing team capacity. Tijori currently boasts 15,000 paid subscribers, and it’s anticipated that this partnership with Zerodha will boost these numbers in the upcoming months, Hegde informed Startup Superb.

Transition Towards Institutional Clients

Since its inception in 2016, Tijori has primarily focused on retail investors, providing stock research at a subscription rate of approximately Rs 500 monthly. However, the company is now intensifying its efforts to engage enterprise clients, including mutual funds, insurance companies, and asset managers, with subscription fees rising to Rs 5,000 for these services.

Tailored Offerings for Institutional Users

Hegde mentioned that close to 70% of Tijori’s forthcoming product developments are specifically aligned with the needs of institutional clients, while the remaining 30% will be tailored for retail investors. A principal component of this initiative is Tijori’s upcoming AI-powered tool, Call Monitor, aimed at enterprise users. This tool will swiftly generate summaries of quarterly earnings calls in just minutes, reducing the typical 24-48 hour waiting period, while also identifying inconsistencies in management comments and regulatory documents, thus providing investors with a competitive advantage.

Enhancing Services for Retail Users

For retail users, Tijori is introducing an AI-driven Alerts feature that sends real-time updates via WhatsApp, ensuring immediate notifications regarding corporate announcements, earnings reports, and other significant market changes.

Strengthening the Data Infrastructure

As Tijori looks to expand its presence in the enterprise sector, the company is significantly bolstering its data capabilities. Tijori plans to compile regulatory filings, investor presentations, supply chain insights, raw material trends, and historical financial data to construct a more integrated intelligence framework beneficial for both retail and institutional users.

With Zerodha’s strategic investment and a clear focus on the enterprise market, Tijori Finance is positioning itself as a crucial player in India’s rapidly changing public markets landscape.