TRUE ARTIS: Integrated Aesthetic Surgery Platform Raises Rs 11.4 Crore
TRUE ARTIS has successfully raised Rs 11.4 crore in seed funding, spearheaded by Zeropearl VC. This funding round also attracted interest from Eleven, a business conglomerate led by Sunil Sachdeva, co-founder of Medanta, along with contributions from various angel investors.
Healthcare operators and investors, including Arjun Vaidya, Dhruv Joshi, Ambarish Gupta, and Vivek Lohcheb, CBO of PhonePe, took part in the funding round, alongside former high-ranking officials from Airtel and OYO.
TRUE ARTIS plans to utilize the new capital to launch two additional centres in Delhi NCR within the upcoming six to eight months. The funds will also be directed towards enhancing its surgical and recovery capabilities, broadening its network of plastic and aesthetic surgeons, and improving technology and patient care systems, as indicated in their press release.
About TRUE ARTIS
Founded in 2025 by Ankit Joshi and Sandeep Upadhyay, TRUE ARTIS is an integrated aesthetic surgery platform committed to providing personalised aesthetic services. The startup unifies plastic and aesthetic surgeons, surgical infrastructure, hospital-grade safety measures, specialized recovery facilities, and a patient experience prioritising privacy.
Service Offerings
TRUE ARTIS delivers a range of services that include facial aesthetics, breast enhancement procedures, body contouring, hair restoration, and non-surgical treatments. Its proprietary technology platform manages the entire patient journey, from the initial inquiry and consultation right through to surgery and recovery.
Performance and Operations
The company reports that it has assisted over 10,000 clients and successfully completed more than 400 surgeries within the last nine months. The centres feature operating theatres, advanced surgical and medical equipment, dedicated recovery areas, ICU back-up, and private patient suites.
Additionally, TRUE ARTIS collaborates with a diverse network of full-time and visiting plastic surgeons, offering patients access to a variety of specialists within a single platform. Currently, the startup operates two centres located in Delhi and Gurgaon.
With approximately 20 plastic surgeons working within Delhi NCR, TRUE ARTIS boasts a 98% client satisfaction rate. Reports indicate that its first centre has achieved EBITDA break-even, with revenue increasing at a double-digit percentage each month.