Zoff Foods Strengthens Ecommerce with New Funding

Shark Tank showcased the spice brand Zoff Foods, which has successfully secured $2 million in new funding from JM Financial Private Equity. To date, Zoff has raised approximately $7 million, with JM Financial India as a key investor. This capital will be directed towards enhancing the brand’s ecommerce presence and expanding its offline distribution channels. Additionally, the funding is aimed at capitalising on the rising demand for branded packaged spices in India.

Co-founded in 2018 by Akash and Ashish Agrawal, Zoff is recognised for its premium quality spices. The brand features a carefully curated range of spices, dried fruits, and whole food items.

According to various reports, Zoff’s operational revenue saw an increase of 11%, rising to Rs 103 crore in FY25 from Rs 93 crore in the previous fiscal year. However, the company recorded a loss of Rs 17 crore in FY25, a significant change from the loss of Rs 20 lakh in FY24.

Market research indicates that the Indian spices industry is projected to expand from approximately Rs 2.2 lakh crore in 2025 to Rs 5.2 lakh crore by 2034, as organised brands are expected to capture an increasing share of the market. The company further asserts that it is in competition with other well-established brands like Everest and MDH.