Eri Weave: A Journey of Resilience and Sustainability in Silk Clothing

Eri Weave, a silk clothing brand founded in Meghalaya by Iaishah Rymbai, made a notable appearance on Shark Tank India season 4. During her pitch, she shared her personal and financial challenges, resonating emotionally with the ‘sharks’.

Iaishah, alongside her daughter and co-founder Lebaini Rymbai, was in search of an investment of ₹20 lakh in exchange for 12 per cent equity, aimed at expanding their business and increasing brand visibility. This approach valued their company at ₹1.67 crore.

Eri Weave’s Eco-Friendly Products

The brand specializes in the production of eri silk yarn, which is organically dyed and handwoven into fabric. Their offerings, which include scarves, shawls, and yardage fabric, are eco-conscious and reflect a commitment to sustainability.

Commitment to Indigenous Craftsmanship

Eri Weave aims to uphold traditional craftsmanship while advancing sustainable silk production. According to their website, the dyeing process for eri silk employs natural elements such as lac, turmeric, leaves, and barks. Traditional weaving techniques are utilized to create their unique scarves, shawls, and fabric.

Personal Journey of Resilience

During her pitch, Rymbai revealed that she married young at 20 years old, but her marriage ended unfavorably, leading to her divorce. She is a mother to four daughters and faced the responsibility of ensuring their education and overall well-being.

To provide for her daughters, she turned to weaving. Shockingly, she disclosed to the ‘sharks’ that she was burdened with a debt of ₹35 lakh, which hindered her ability to grow her business.

Upon learning about her situation, Peyush Bansal, co-founder and CEO of Lenskart, remarked on the challenges of being trapped in debt. The Rymbais successfully garnered an investment of ₹20 lakh for 12 per cent equity from Anupam Mittal, founder and CEO of Shaadi.com, alongside Namita Thapar, executive director at Emcure Pharmaceuticals.

Support and Empowerment for Women Entrepreneurs

In addition to financial support, Thapar emphasized the limitless potential of women in this country, stating that there are no boundaries to what they can achieve. Vineeta Singh, co-founder and CEO of SUGAR Cosmetics, also expressed her willingness to assist the Rymbai duo in any initiatives they wished to pursue.

The ‘sharks’ even provided strategic suggestions aimed at establishing Eri Weave as a prominent brand in the market.