Aman Gupta’s Insights on Working with Gen Z and Young Millennials

Aman Gupta, co-founder and chief marketing officer at boAt, recently expressed his admiration for Gen Z and young millennials on X (formerly Twitter). He reflected on his corporate experiences from a decade ago, highlighting changes in the workplace culture.

Corporate Differences Across the Years

According to the boAt CMO, one significant difference is the confidence displayed by today’s young employees compared to those from his early career. In the past, young professionals often felt intimidated while waiting outside their boss’s office.

Gupta noted that questioning authority was almost absent back then. In contrast, he points out that modern interns frequently challenge norms. He mentioned how these 20-year-old interns approach him with queries like, “AG, why are we doing this? Are you sure it’s right?” indicating a fearless, open dialogue.

Changing Attitudes Towards Authority

He observed, “I appreciate how they don’t feel the need to automatically agree with me unless they genuinely believe in it.” This shift reflects a broader change in workplace dynamics, where curiosity and critical thinking are encouraged.

In his own words, Gupta shared insights on the discomfort he felt as a junior employee, noting that in his time, standing outside a boss’s cabin elicited anxiety. Whereas today, young professionals take initiative to question and learn.

The Impact of Exposure on Today’s Youth

Gupta provided further context, stating that today’s youth possess a level of exposure that his generation lacked. He commented, “They may not have decades of experience, but their exposure shapes their perspectives. They witness more, faster, and live as global citizens, unlike our era, which relied on limited media outlets.”

He compared past experiences of seeking a simple beverage, saying, “In our time, it took a sprint for a Pepsi, whereas now, thanks to quick commerce, everything arrives at the tap of a button.”

A New Purpose in Work

Additionally, he noted that the marketing team at boAt consists of Gen Z members under 30, whose motivations extend beyond monetary compensation. Gupta stated, “What stands out with them is their dedication. They work not merely for money but because they care about their tasks and the free-spirited way they approach projects.”

In his concluding remarks, he posed a thought-provoking question: “It is not about how to manage these young talents, but how to collaborate with them and learn from their fresh perspectives.”