LLM Optimizer: Enhance Your Brand’s Digital Visibility

LLM Optimizer has officially launched globally, with Adobe introducing this new enterprise application aimed at assisting businesses in improving their digital visibility across AI-enhanced chat services and web browsers. This innovative tool empowers companies to evaluate AI-generated traffic, assess brand visibility, and apply recommendations to boost their discoverability on both owned and third-party digital platforms.

The Importance of Generative Engine Optimisation

According to Loni Stark, vice president of strategy and product at Adobe Experience Cloud, generative engine optimisation has swiftly become a critical focus for C-suite executives. Early adopters are establishing authority across AI environments, gaining a competitive edge. The Adobe LLM Optimizer provides immediate benefits by linking on-site and off-site brand performance insights with automated optimisation measures, enabling businesses to excel in an ever-evolving marketplace.

The Impact of Generative AI Tools on Consumer Behaviour

Adobe reports that generative AI tools are revolutionising online consumer behaviour significantly. A staggering 1,100 percent increase in AI-driven traffic to U.S. retail websites was recorded in September 2025. Additionally, those engaging with AI interfaces demonstrated 12 percent greater engagement and a 5 percent higher likelihood of making a purchase compared to users interacting via traditional digital channels like paid search or social media.

Utilising the LLM Optimizer for Business Growth

With the LLM Optimizer, businesses can assess and benchmark their content’s performance across AI environments, pinpoint which web pages or materials are favoured by large language models, and monitor how these trends evolve. The platform’s recommendation system identifies gaps hindering AI systems from accessing essential content and proposes solutions covering both content and technical metadata. These improvements can be implemented rapidly, aiding teams in boosting visibility without disrupting the user experience.

Connecting Visibility Data with Business Performance

The software interlinks visibility metrics with business outcomes, enabling firms to illustrate how AI exposure impacts engagement and conversions. Available as an independent solution, LLM Optimizer seamlessly integrates with Adobe Experience Manager Sites and supports interoperability standards, including Agent-to-Agent (A2A) and Model Context Protocol (MCP).

Expanding Access with a Chrome Extension

To further facilitate accessibility, Adobe has introduced a free Chrome extension named Is Your Webpage Citable? This extension offers an instant evaluation of how AI systems interpret and highlight web content.

Adobe’s Internal Usage and Results

Internally, Adobe employs the LLM Optimizer to refine its generative engine strategies. The company reported a fivefold increase in citations for Adobe Firefly within just one week of implementing the tool. Optimisations on Adobe.com and other platforms saw a remarkable 200 percent rise in visibility for Adobe Acrobat in comparison to competitors, along with a 41 percent increase in traffic referred by AI to its webpages.