Amazon’s $35 billion investment in India has been officially announced, aimed at enhancing its presence across various sectors over the next five years. The company is committed to bolstering India’s digital economy, advancing the artificial intelligence sector, and increasing local employment opportunities.
The announcement was made during the sixth edition of the Amazon Smbhav Summit held in New Delhi.
This latest investment adds to the nearly $40 billion that Amazon has invested in India over the past 15 years.
The event also saw the introduction of the Economic Impact Report by consulting firm Keystone Strategy.
The report illustrates Amazon’s growing significance in India, outlining how its investments in infrastructure and employee remuneration position the company as the nation’s leading foreign investor, a key facilitator of e-commerce exports, and a substantial job creator.
Amazon’s Investment Framework
The tech giant has identified three main areas for its upcoming investments: AI-driven digitisation, export growth, and job creation, aligning these efforts with India’s wider digital and economic objectives.
Amazon has significantly invested in both physical and digital infrastructures throughout India, including fulfilment centres, transport networks, data centres, digital payment systems, and technology platforms.
Findings from Keystone indicate that Amazon has helped to digitise over 12 million small businesses, enabled $20 billion in cumulative e-commerce exports, and supported around 2.8 million direct, indirect, induced, and seasonal roles in 2024. These roles cover areas such as technology, operations, logistics, and customer service, with offerings like competitive salaries, healthcare, and formal training programs.
Job Creation Projections
The company predicts it will generate an additional one million direct, indirect, induced, and seasonal jobs in India by 2030. This growth is expected to be fuelled by business expansion, an enhanced fulfilment and delivery network, and increased demand in related fields such as packaging, manufacturing, and transport.
Focus on Artificial Intelligence
As part of its long-term strategy, Amazon intends to broaden access to artificial intelligence throughout India, aiming to provide AI tools to businesses, consumers, and students.
By 2030, the tech giant plans to extend AI benefits to 15 million small businesses. Amazon sellers are already utilising AI-powered tools like Seller Assistant and advanced selling solutions. The company also aims to improve shopping experiences for millions of users through AI-driven features, which include visual discovery with Lens AI, conversational shopping via Rufus, and multilingual interfaces to reduce literacy barriers.
Moreover, Amazon is dedicated to empowering 4 million students in government schools with AI education and career exploration initiatives through structured curricula, technology career tours, hands-on AI workshops, and teacher training. This programme will be implemented in collaboration with technology experts and nonprofit organisations, in alignment with India’s National Education Policy 2020.
