Canva Creative Operating System Revolutionises Design

Canva Creative Operating System has been launched, representing a major evolution for the company since its inception. This all-in-one platform combines design, artificial intelligence, collaboration, and tools for brand growth, setting a new benchmark for creativity in the digital era.

Built on Canva’s Design Foundational Model, which is the first AI platform trained to grasp the elements of design, the Creative Operating System integrates every phase of the creative journey—from initial ideas and editing to publishing and performance monitoring. The company aims to assist individuals and teams in designing more efficiently while allowing creativity to guide the process and technology to enhance potential.

Canva stated, with over 260 million monthly users, an annual revenue of $3.5 billion, and a valuation of $42 billion, the company continually reshapes the landscape of design, visual communication, and marketing, facilitating growth for teams globally. Presently, Canva caters to 95% of the Fortune 500.

As accessibility to knowledge increases, the company believes they are transitioning from the Information Era to the Imagination Era, where creativity is of utmost importance. They have been reflecting on how to empower their community during this transformative period, leading to the unveiling of their most significant launch, the all-in-one Creative Operating System. Melanie Perkins, Co-Founder and CEO of Canva, expressed enthusiasm about major enhancements to their Visual Suite, which now features Video, Email, and Forms, along with an innovative AI layer and tools designed for brand and business growth. The anticipation is high for how users will leverage these products to actualise their ideas.

A Supercharged Visual Suite

The heart of Canva’s new system is a completely redesigned Visual Suite, broadening the types of creations users can produce across various formats such as video, email, code, and forms.

• Video 2.0 presents a new video editing tool that merges professional-grade features with Canva’s hallmark simplicity, enabling users to create polished videos across any device.
• Email Design empowers teams to create and export fully branded marketing emails directly within Canva, eliminating the need for coding or switching tools.
• Forms allow users to gather feedback, RSVPs, and data directly within designs, with automatic syncing of responses to Canva Sheets.
• Canva Code Meets Sheets connects live data to interactive widgets and dashboards that update in real time.

World-First Design AI

The AI layer within Canva has been seamlessly integrated, powering every aspect of the creative workflow.

• The Design Foundational Model is the first AI system created to comprehend design structure, layout, and visual hierarchy, capable of generating editable, on-brand designs in mere seconds.
• AI Everywhere You Work brings generative features into each workflow, enabling users to create new elements, textures, or 3D visuals using simple prompts.
• Ask @Canva functions as a built-in design assistant, providing feedback, content recommendations, and intelligent edits directly within the editing interface.

Tools to Grow Brands and Businesses

Canva is evolving into a comprehensive marketing and brand management system with Canva Grow, a complete platform for developing campaigns, publishing content, and tracking performance. It employs brand-aware AI to optimise content automatically based on insights and engagement.

The new Brand System incorporates logos, fonts, colours, and templates directly into the editor, promoting consistency across all design outputs. Furthermore, Canva has introduced Canva Business, a plan tailored for individuals and small teams seeking to enhance their operations with advanced AI, analytics, and brand management tools.

All-New Affinity, Now Free

Canva has reintroduced Affinity, a professional design suite that features advanced vector editing, photo manipulation, and layout tools. Now entirely free, this new Affinity bridges the gap between professional design and Canva’s collaborative environment, allowing creators to transition effortlessly between both platforms.