Alexa has unveiled insights into the most requested voice commands from users in India throughout 2025, highlighting a wide spectrum of interests from entertainment to information. Customers sought the voice assistant for effortless access to trivia and media in English, Hindi, and Hinglish.
The primary findings indicate that users in India exhibited a keen interest in K-Pop stardom and sports icons, while also maintaining a steady intrigue for Bollywood trivia and true crime podcasts.
Entertainment Dominated the Requests
Music requests remained at the forefront of Alexa’s functionalities in Indian homes. The viral K-Pop hit APT by ROSÉ and Bruno Mars topped the list of sought-after songs via Alexa and Amazon Music. Other favoured tracks included Shaky, Sapphire, Saiyaara, Sahiba, and Golden. The most played artists were Arijit Singh, Pritam, and Shreya Ghoshal, alongside international stars like Bruno Mars and ROSÉ, as well as legendary Indian singers such as Lata Mangeshkar and Kishore Kumar.
When it came to general inquiries about musicians, K-Pop groups BTS, Jennie, and Blackpink featured prominently, together with global celebrities like Taylor Swift, Justin Bieber, and Michael Jackson. Among Indian artists, the most queried were Shankar Mahadevan, Lata Mangeshkar, and Kishore Kumar.
Users demonstrated considerable interest in podcasts covering various topics from true crime to spirituality and business. The most requested podcasts included ‘The Horror Show by Khooni Monday’, ‘The Desi Crime Podcast’, ‘Finshots Daily’, ‘The Stories of Mahabharata’, ‘The Sadhguru Podcast – Of Mystics and Mistakes’, Raj Shamani’s ‘Figuring Out’, and ‘The Ranveer Show’.
Curiosity About Celebrities and Business Figures
Queries related to famous personalities, including actors, athletes, and business moguls, constituted a significant portion of interactions.
Users often inquired about net worth, with Elon Musk, Mukesh Ambani, Cristiano Ronaldo, Jeff Bezos, and Virat Kohli being top topics of discussion. Questions regarding the partners of public figures were also prevalent, particularly relating to Cristiano Ronaldo, Virat Kohli, and Shah Rukh Khan.
The most queried actors in English featured Shah Rukh Khan, Salman Khan, Amitabh Bachchan, Hrithik Roshan, and Akshay Kumar. In Hindi, the same names shone, with Shah Rukh Khan, Salman Khan, Amitabh Bachchan, Akshay Kumar, and Dharmendra leading the pack.
In the realm of sports, notable figures included Ravindra Jadeja, Virat Kohli, Cristiano Ronaldo, Sachin Tendulkar, and Rohit Sharma. Height-related inquiries for sports and film personalities were also common, prominently featuring Virat Kohli, Cristiano Ronaldo, and Lionel Messi.
General Knowledge Inquiries
Aside from entertainment and celebrity trivia, Alexa was extensively utilized for quick facts and current events. Popular inquiries covered political leaders, geography, and demographics. Users frequently posed questions such as “Alexa, who is the Prime Minister of India?” and “Alexa, who is the President of the United States?”. Additionally, queries regarding the Chief Minister of Delhi were common.
All this data is gathered from Indian users of Alexa from January 2025 to November 2025.
