Meta Introduces New Safety Measures to Protect Users from Online Scams
Meta has rolled out new safety initiatives and awareness programmes aimed primarily at assisting users, especially older adults, in safeguarding themselves against online scams and cyber fraud. These updates are part of the company’s ongoing commitment to enhancing the security of its platforms globally.
Enhanced Safety Features on WhatsApp
On WhatsApp, users will now get alerts if they try to share their screens with unfamiliar contacts during video calls. This feature is intended to protect users from scammers seeking sensitive information, including bank details and verification codes.
Advanced Scam Detection in Messenger
Messenger is experimenting with a sophisticated scam detection system that flags potentially suspicious messages from new contacts. When this system alerts users, they have the option to submit recent chats for an AI-driven scam review. If a scam is suspected, users will receive information about common fraud methods and the chance to block or report the sender.
Secure Login Options and Account Protection
Furthermore, users on Facebook, Messenger, and WhatsApp can now set up Passkeys, enabling secure login via their device’s fingerprint, facial recognition, or PIN. On Facebook and Instagram, a Security Checkup assists users in navigating essential account protection steps, while WhatsApp’s Privacy Checkup allows individuals to tailor settings regarding who can add them to groups.
Collaboration for Greater Impact
Meta is also amplifying its partnerships with governmental and industry partners. In India, the company has joined forces with the Department of Telecommunications (DoT) to enhance the Scams Se Bacho campaign, which includes multilingual video resources aimed at helping senior citizens recognise and report scams.
Empowering Older Adults with Resources
The company continues to back the Saksham Senior initiative, which empowers older adults to traverse the digital landscape confidently. This is achieved through educational resources focused on technology usage, scam avoidance, and misinformation recognition. The programme is active in major Indian cities, hosting workshops within senior living communities, clubs, and online platforms.
Disrupting Scam Networks
In the first half of 2025, Meta successfully disrupted around 8 million accounts connected to scam centres located in Myanmar, Laos, Cambodia, the UAE, and the Philippines. Additionally, the company removed over 21,000 pages and counterfeit customer support accounts that aimed to mislead users into divulging personal information.
Advice for Users
Meta advises users to remain vigilant regarding unsolicited messages or calls, refrain from sharing personal or financial data, and rely on official customer service channels. The company also encourages families to assist older relatives in recognising scam strategies and to check in before they respond to any urgent or cryptic requests.
