Highlights
India’s Generative AI Adoption: Emerging Trends and Insights
India is establishing itself as a significant adopter of generative AI, as detailed in new research conducted by Cisco and the Organisation for Economic Cooperation and Development (OECD). The report reflects robust progress in emerging economies while highlighting concerns surrounding access disparities, trust issues, and the overall impact of technology on wellbeing.
Key Findings on AI Usage in India
The study, which surveyed fourteen countries, indicates that India, Brazil, Mexico, and South Africa lead the world in generative AI engagement, primarily driven by younger adults. Participants under 35 exhibit the highest trust levels in AI, the most frequent usage, and active participation in AI skills training.
Cisco observed a notable transformation from previous trends where emerging markets generally trailed behind developed nations in technology adoption. In particular, India stands out, as nearly two-thirds of those surveyed use generative AI regularly, with over 84 percent expressing some degree of trust in AI systems.
The Challenges of Rapid AI Integration
While India is experiencing swift AI adoption, it also faces challenges. Nations leading in AI usage report increased recreational screen time and heightened emotional fluctuations related to digital engagement. Globally, spending upwards of five hours daily on screens correlates with diminished wellbeing and lower life satisfaction. The report cautions that without a conscientious approach to digital health, the benefits of AI may be eclipsed by potential negative ramifications.
Perspectives from Industry Leaders
Guy Diedrich, Senior Vice President and Global Innovation Officer at Cisco, stated that empowering emerging economies with AI skills goes beyond technology; it is about enabling individuals to influence their futures. He emphasised the necessity for responsible AI design prioritising transparency, fairness, and privacy. Diedrich believes that AI’s true potential can be realised by enhancing wellbeing, facilitating smoother workflows, fostering collaboration, and uncovering growth and learning opportunities. He remarked that when technology, individuals, and purpose unite, conditions are created for flourishing and resilient communities globally.
The generational gap in AI adoption is notable. Over half of individuals under 35 utilise AI, many noting that a large portion of their social interactions occur online. Conversely, engagement with AI significantly decreases among those over 45, particularly those above 55, who often express uncertainty about their trust in AI, indicating a lack of familiarity rather than outright rejection.
Diedrich pointed out that these generational divides are not unavoidable and can be addressed through strategic initiatives. He acknowledged that while younger people readily embrace new technologies, individuals of all ages bring their unique experiences and insights to the table. Cisco has already initiated training for 26,000 employees in AI and is collaborating with the AI Workforce Consortium to prepare global teams for the future.
Call to Action for Stakeholders
The research encourages governments, businesses, and civil societies to enhance digital literacy, bridge skill gaps, and incorporate wellbeing into the design of digital systems. It advocates for a future where AI advancements benefit all demographics and regions, rather than exacerbating existing divides.
Research Methodology
The findings are derived from 14,611 respondents across 14 countries, including 1,500 participants from India. Data collection adhered to OECD best practice standards to ensure comparability and reliability across diverse markets.
