India’s Smartwatch Market Faces Change Amid New Wearable Trends

India’s smartwatch market, after two years of remarkable growth, is beginning to stabilize, largely influenced by saturation in the entry-level segment. According to recent data from the International Data Corporation (IDC), overall smartwatch volumes decreased in the April-June quarter (Q2 2025). Interestingly, the average selling price (ASP) increased by 5.1 per cent year-on-year, rising from $20.6 to $21.7.

Shifts in Wearable Categories

As smartwatch sales level off, emerging wearable categories are experiencing significant growth. Smart glasses shipments soared to 50,000 units in Q2 2025, a sharp rise from only 4,000 a year prior, owing to new launches from brands like Meta and Lenskart. The ASP for this category reached $134.0, highlighting its premium positioning in the market.

Recovery of Smart Rings

Smart rings rebounded after experiencing their first decline in Q1 2025, achieving a 2.8 per cent year-on-year increase with 75,000 units sold in Q2. Companies such as Ultrahuman, Gabit, and Aabo collectively captured 65 per cent of the market share in this segment.

Major Comeback in Smart Wristbands

Smart wristbands made a significant recovery, with shipments increasing by 118.5 per cent year-on-year, amounting to 83,000 units during the April-June timeframe. Samsung led this segment, securing an impressive 80.6 per cent market share. Concurrently, Truly Wireless Stereo (TWS) earwear maintained its dominance, accounting for 71.2 per cent of the category, while over-the-ear headphones nearly doubled their shipments, climbing 97.4 per cent year-on-year to reach 1.5 million units.

boAt Maintains Leadership

In the broader wearables market, boAt continued to hold the top position, increasing its market share from 26.7 per cent to 28.0 per cent year-on-year. Nevertheless, IDC observed that the first half of 2025 witnessed fewer smartwatch launches than initially anticipated.

Future Growth Prospects

Emerging categories are poised for further expansion. IDC forecasts that earwear will benefit from AI-driven advancements in personalized voice assistance, environment-aware sound tuning, and enhanced noise cancellation.

Overall, India’s wearable device shipments declined by 6.3 per cent year-on-year in the first half of 2025, totaling 51.6 million units. The market also experienced a quarterly decrease, dropping by 9.4 per cent to 26.7 million units in Q2.